Shimbun

I was cleaning my browser tabs when I stumbled upon a story I couldn't let go: a restaurant review of Asakusa's Pegasus from Asahi Shimbun magazine. The Google translate reads that it's a series made possible by a collaboration between Mitsu Satoshi (actor, commercial model) and Hana Yoshino (photographer). It's a very fresh way to review food: sure, the cafes are interesting (anyone heard of pizza toast before?) but I like how the people in the shots always seem like they're in a B-roll of a movie, operating the same way as those glossy fashion ads of Gucci or Bottega Veneta: a theme and a story. (For a moment it reminds me of that wonderful music video of Mount Kimbie, parts of which are also shot in Japan. Maybe the place has a say on the shots?) Combine it with a feuilleton/causerie and the possibilities are endless...

Asakusa's net cafe "Pegasus" A long-established master talks about the memory of the Olympics and the finest pizza toast